Legal

Cookie Policy

Last updated: 8 March 2026

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners about how their site is being used.

This Cookie Policy explains how Cognito CallFlow Ltd, trading as Your Expert Mind, uses cookies on www.yourexpertmind.com. It should be read alongside our Privacy Policy.

Our use of cookies is governed by the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK General Data Protection Regulation (UK GDPR). Under PECR, we are required to obtain your consent before placing non-essential cookies on your device.

2. Cookies We Use

We use two categories of cookies on this website: strictly necessary cookies (which do not require your consent) and analytics cookies (which require your consent before being activated).

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They do not store any personally identifiable information and do not require your consent under PECR.

Cookie NamePurposeDuration
yem_cookie_consentStores your cookie consent preference so we do not ask again on each visit12 months

2.2 Analytics Cookies (Consent Required)

We use Google Analytics to understand how visitors interact with our website. These cookies collect information about your visit in an anonymised form, including the pages you view, how long you spend on the site, and how you arrived. This helps us improve our website and the services we offer. These cookies are only activated if you consent via our cookie banner.

Cookie NameProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes unique users by assigning a randomly generated number as a client identifier2 years
_ga_[ID]Google AnalyticsMaintains session state for Google Analytics 42 years
_gidGoogle AnalyticsDistinguishes users (used to throttle request rate)24 hours
_gatGoogle AnalyticsUsed to throttle request rate1 minute

Google Analytics data is processed by Google LLC in the United States under Standard Contractual Clauses. For more information, see Google's Privacy Policy.

3. Your Consent

When you first visit our website, you will be shown a cookie consent banner. You can choose to accept or decline analytics cookies. If you decline, only strictly necessary cookies will be placed on your device and Google Analytics will not be activated.

Your consent preference is stored for 12 months. You can withdraw or change your consent at any time by clearing your browser cookies and revisiting the site, at which point the consent banner will reappear. You can also contact us at [email protected] to request that we delete any data collected about you.

4. Managing Cookies in Your Browser

You can also control and delete cookies through your browser settings. Most browsers allow you to refuse cookies or delete cookies that have already been set. The method for doing this varies by browser — please refer to your browser's help documentation:

Please note that disabling cookies may affect the functionality of some websites, including ours.

5. Opt Out of Google Analytics

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on. This prevents Google Analytics from collecting information about your visits.

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in applicable law. We will update the "Last updated" date at the top of this page when changes are made. We encourage you to review this policy periodically.

7. Contact Us

If you have any questions about our use of cookies, please contact us:

Cognito CallFlow Ltd t/a Your Expert Mind
Email: [email protected]
ICO (Information Commissioner's Office): ico.org.uk