Last updated: 8 March 2026
Important: These Terms of Service govern the business-to-business relationship between Cognito CallFlow Ltd and its clients. Our services are provided exclusively to businesses and sole traders acting in a professional capacity. These terms do not apply to consumers purchasing services for personal use.
These Terms of Service ("Terms") govern your use of the website at www.yourexpertmind.com and any services provided by Cognito CallFlow Ltd, a company registered in England and Wales, trading as Your Expert Mind ("we", "us", "our"). By accessing our website or engaging our services, you agree to be bound by these Terms.
Contact: [email protected]
Your Expert Mind provides done-for-you AI Digital Mind building services for high-ticket business coaches and consultants. Our services include, but are not limited to: AI persona strategy and scoping, content extraction and training data preparation, Digital Mind configuration and deployment on the Delphi platform (or equivalent), and ongoing optimisation and support as agreed in your service agreement.
The specific scope, deliverables, timeline, and fees for your engagement will be set out in a separate written service agreement or proposal ("Service Agreement") provided to you prior to commencement. In the event of any conflict between these Terms and a Service Agreement, the Service Agreement shall take precedence.
A binding contract between us is formed when you accept our written proposal or Service Agreement in writing (including by email) and pay any required deposit. Enquiries submitted via our website contact form do not constitute a binding agreement. We reserve the right to decline any engagement at our sole discretion prior to contract formation.
Fees for our services will be set out in your Service Agreement. Unless otherwise agreed in writing:
A non-refundable deposit of 50% of the total project fee is due upon signing the Service Agreement, prior to any work commencing.
The remaining balance is due upon delivery of the completed Digital Mind, prior to deployment.
Where ongoing retainer or subscription services are agreed, fees are payable monthly in advance.
All fees are quoted exclusive of VAT. Where applicable, VAT will be added at the prevailing rate.
Invoices are payable within 14 days of the invoice date unless otherwise stated.
We reserve the right to charge interest on overdue amounts at 8% per annum above the Bank of England base rate, in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
To enable us to deliver our services effectively, you agree to:
Provide accurate, complete, and timely information, content, and materials as reasonably requested by us, including participation in interviews or content extraction sessions.
Ensure that any content, materials, or intellectual property you provide to us does not infringe the rights of any third party.
Obtain any necessary licences, consents, or permissions required for us to use materials you provide.
Designate a primary point of contact who has authority to provide instructions and approvals on your behalf.
Review and provide feedback on deliverables within the timeframes specified in your Service Agreement. Delays caused by your failure to provide timely feedback may affect delivery timelines and we shall not be liable for such delays.
You retain ownership of all intellectual property rights in the content, materials, and expertise you provide to us. Upon receipt of full payment, we assign to you all intellectual property rights in the bespoke deliverables we create specifically for you under your Service Agreement, to the extent such rights are assignable.
We retain ownership of our proprietary methodologies, processes, tools, templates, and any pre-existing intellectual property used in delivering our services. Nothing in these Terms grants you any rights in our proprietary materials beyond what is necessary to use the deliverables we provide to you.
We may reference our work with you as a case study or portfolio example unless you request otherwise in writing. We will not disclose confidential business information without your consent.
Our Digital Mind service is built on and deployed via third-party AI platforms, including Delphi (delphi.ai) and other tools as appropriate. Your use of these platforms is subject to their own terms of service and privacy policies. We are not responsible for the availability, functionality, pricing changes, or terms of any third-party platform.
Where a third-party platform requires you to hold your own account or subscription (for example, a Delphi Builder plan), you are responsible for maintaining that account and paying any associated fees directly to the platform provider.
Each party agrees to keep confidential any information disclosed by the other party that is marked as confidential or that a reasonable person would consider to be confidential in nature ("Confidential Information"). This obligation does not apply to information that: (a) is or becomes publicly available through no fault of the receiving party; (b) was already known to the receiving party prior to disclosure; (c) is independently developed by the receiving party; or (d) is required to be disclosed by law or court order.
Nothing in these Terms limits or excludes our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited by law.
Subject to the above, our total aggregate liability to you in connection with any contract formed under these Terms shall not exceed the total fees paid by you to us in the 12 months preceding the event giving rise to the claim. We shall not be liable for any indirect, consequential, special, or punitive losses, including loss of profit, loss of revenue, loss of business, or loss of anticipated savings, even if we have been advised of the possibility of such losses.
We do not warrant that our services will achieve any specific business outcome, revenue target, or result. Results depend on many factors outside our control, including the quality of your content, the size and engagement of your audience, and your own sales and marketing activities.
As our services are provided to businesses (not consumers), the Consumer Contracts Regulations 2013 cancellation rights do not apply. The following cancellation terms apply:
| Cancellation Timing | Refund Position |
|---|---|
| Before work commences | Deposit is non-refundable. No further fees are due. |
| After work has commenced | Deposit is non-refundable. You are liable for fees proportional to the work completed to date. |
| After delivery of completed Digital Mind | No refund is available. Full balance is due if not already paid. |
| Ongoing retainer (with 30 days' written notice) | Retainer may be cancelled with 30 days' written notice. Fees for the notice period remain payable. |
We reserve the right to suspend or terminate services immediately if you breach these Terms or your Service Agreement, or if any invoice remains unpaid beyond 30 days of the due date.
You may use our website for lawful purposes only. You must not use our website in any way that causes, or may cause, damage to the website or impairment of its availability or accessibility. You must not use our website to transmit any unsolicited commercial communications, or for any unlawful, fraudulent, or harmful purpose.
The content on our website is provided for general information purposes only. While we take reasonable care to ensure accuracy, we make no warranties about the completeness or accuracy of the information on our website. We reserve the right to modify or withdraw our website at any time without notice.
These Terms and any contract formed under them are governed by the laws of England and Wales. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Before commencing legal proceedings, both parties agree to attempt to resolve any dispute in good faith through direct negotiation. If a dispute cannot be resolved within 30 days of written notice, either party may refer the matter to mediation before resorting to litigation.
We may update these Terms from time to time. The version in force at the time you enter into a Service Agreement with us will govern that engagement. We will update the "Last updated" date at the top of this page when changes are made. We recommend reviewing these Terms periodically.
Cognito CallFlow Ltd t/a Your Expert Mind
Email: [email protected]
Website: www.yourexpertmind.com
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